Travel and Hotel Information

Downtown Atlanta has a great deal of hotels to choose from. A couple of great options include:


Fairfield Inn & Suites Downtown Atlanta

Underground Atlanta
54 Peachtree Street SW
Atlanta, GA 30303
Book Now

Sheraton Atlanta Hotel

165 Courtland St NE
Atlanta, Georgia 30303
Book Now

Atlanta Convention and
Visitor's Bureau

233 Peachtree Street, NE
Suite 1400
Atlanta, GA 30303
Visit Us Online

Olympus Worldwide
Chauffeured Services

1.877.OLYMPUS (659.6787)


Frequently Asked Questions

What happens if it rains or the weather is bad?

This is a rain or shine event—the Peach drops only once a year!


Are tickets needed for this event?

This is a free event that is open to everyone. No tickets are needed.


What is your policy on bags and purses?

For security purposes, this year’s Peach Drop event will maintain a strict no bags/no carry-ins policy. Diaper bags and strollers can be checked at the gate. Simply put: please leave your bags at home!


What bars and clubs of Underground Atlanta will be open during Peach Drop?

The bars and clubs will not be open, but food and beverages (including adult beverages) will be available at the event.


Where can I park my car?

Visitors driving to Peach Drop may park their vehicles in the Underground Atlanta parking garages located on Martin Luther King Jr., Drive. Additional parking options.


Will there be street closings around Underground Atlanta during the Peach Drop?

Several streets will be closed to accommodate the large number of Peach Drop patrons:

  • Peachtree Street from Auburn Avenue to MLK, Jr Drive.
  • Pryor Street from Decatur Street to MLK, Jr. Drive.
  • Wall Street from Central Avenue to Peachtree Street.


Will cabs be available?

Cabs will be available on-site throughout the event.


Does Marta run on New Years Eve?

MARTA runs until 2 a.m.  We recommend utilizing the Five Points or Peachtree Center stations. 


Can I bring my own alcohol or food to Peach Drop? Will alcoholic beverages be available for purchase during Peach Drop

No. Alcoholic beverages, non-alcoholic beverages and food will be available to purchase at the event.


What time does the entertainment start on the main stage?

Live entertainment kicks off at 7 p.m. and continues through the evening.


How old do I have to be to attend Peach Drop?

We welcome people of all ages to ring in the New Year at Peach Drop, but you must be 21 or older to purchase and consume alcoholic beverages.

Peach Drop Fun Facts

The first Peach Drop was in 1989 at Underground Atlanta and has become a world-renowned event as well as a favorite Atlanta tradition.


Weighing in at more than 800 pounds, the peach weighs almost as much as an average adult horse!


The peach is made out of fiberglass and foam, the same materials that many surf boards are made out of!


Before making its annual decent, the peach undergoes a full makeover—being painted and refurbished each year!



The first headline act to perform at the Peach Drop was the Robert Ray Orchestra in 1989.


Some of the headliners to hit the stage at Peach Drop have included Ludacris, T.I., Morris Day & The Time, Collective Soul, Edwin McCain, Sugar Ray, Lonestar, Miranda Lambert, Julianne Hough, Kansas, Tito Jackson and Abby Road Live.


When the countdown begins, it takes the peach 58 seconds to descend the 138 foot tower of lights to its resting place at the bottom.


Millions of confetti pieces are expected to rain down onto Peach Drop patrons on New Year's Eve.


Peach Drop is the largest New Year’s Eve celebration in the Southeast.


Peach Drop is viewed live on television by millions of people around the world!



The Peach Drop was originally created by Entertainment Design Group for Urban Festival Inc., then-management company of Underground Atlanta.


Over 100,000 visitors are expected to ring in the New Year at Peach Drop 2017.


Noisemaking and fireworks on New Year's Eve are believed to have originated in ancient times, when noise and fire were thought to dispel evil spirits and bring good luck.


Champagne is the beverage most commonly associated with New Year’s Eve and will be available for purchase by patrons 21 and older at the 2017 Peach Drop!


The peach measures 8 feet tall and is 8 feet wide!

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